Vorlesungsmitschriften, Vorlesung - - Grundlagen Marketing. The M.Sc. Study places are subsequently allotted according to an applicant’s position on the ranking list. Fischer, Marc (2019), “Managing Advertising Campaigns for New Product Launches: An Application at Mercedes-Benz,” Marketing Science, 38 (2), 343–359. Sign in Register; Marketing (01124) University; Universität zu Köln; Marketing; Documents Group New feature; Followers . Application in the case of unfinished Bachelor studies: In cases where present Bachelor studies have not been fully completed, application is permitted if the candidate has earned at least 80% of the required credits and will have achieved the remaining results by 30 September at the latest. Potential Negative Consequences of Ad Volume and Timing,” Journal of Marketing Research, 56 (1), 57–75. Alle Städte erreichst du über die Drop-Down-Liste oben, die gerade in grüner Schrift die aktuelle Stadt anzeigt. Becker, Maren, Nico Wiegand, and Werner J. Reinartz (2019), “Does It Pay to Be Real? The teaching at our Faculty has benefited from many years of experience in working with companies and visiting lecturers from different professional fields. The documents will only be checked if the fee has been paid. On StuDocu you find all the study guides, past exams and lecture notes for this course . Created: 31. Research Methods; Research Colloquium; Master‘s Thesis; Study plan. Please Note. A sound knowledge of marketing concepts and methods is crucial for economics students and an indispensable part of any good manager's toolset. Unten stehende 16 Marketing Master Studiengänge werden in Köln angeboten: Master Marketing (Fachrichtung) | Marketing bezeichnet einerseits, im Sinne der Absatzwirtschaft, jenen Bereich eines Unternehmens, dessen Aufgabe die Vermarktung der Produkte oder … Kostenfreies E-Book „Schritt für Schritt die Studienwahl meistern“: http://bit.ly/2oQZ2Hc Du überlegst ein Marketing Studium zu absolvieren? The specific admission criteria governing the designated course of study (including the overall grade) must already have been fulfilled on the basis of the exam results available at the time of application. Lectures with exercises (4+2 hpw / 9 cp) and/or courses with a different structure (e.g. Please note the specifications on the allocation of courses to the subject areas. DeutschDeutschEnglish. Das Studium kombiniert dabei medien- und marketingspezifische Fächer wie Mediendesign oder Medienproduktion mit klassischen betriebswirtschaftlichen Modulen wie Supply Chain Management oder Rechnungswesen. Information on the application Kumar, V., and Werner Reinartz (2016), “Creating Enduring Customer Value,” Journal of Marketing, 80 (6), 36–68. Applicants with a degree of a German university (Bachelor or equivalent, graded 2.5 or better) complete the application form for the Master of Science in Biological Sciences.At least 80% of the maximum Bachelor (or equivalent) credits need to be certified as of the application deadline.. 2. Furthermore, you have to hand in all documents in original language and additionally in sworn translation either in German or in English language. Professor Schroiff will be teaching the new master course 'Consumer Centric New Product Development' as of summer semester 2021. Registration period will be open from January 11 - 19, 2021, 12:00 pm, Registration period is open from January 11 - 19, 2021, 12:00 pm, Inspection of the exam results of the course "Pricing" (exam dates: December 5, 2019 and February 18, 2020), Inspection of the exam results of the course "Introduction into Marketing" (exam dates: December 7, 2019 and June, 2, 2020), Inspection of the exam results of the course "Sustainability in Marketing and Consumer Behavior" (exam dates May, 19, 2020, and September, 29, 2020), Inspection of the exam results of the course “Brand Management” (exam dates: May 27, 2020 and September 23, 2020). Medicine Dentistry Veterinary Medicine. change language Guest lectures and seminars establish and promote the exchange between companies and students in order to offer you the opportunity to put the specialist knowledge into practice. Sign in Register; Marketing I. Studying Marketing I at Technische Hochschule Köln? This major of the MSc Business Administration covers the methods and tools used in business management to market products and services. in Berlin, Dresden, Düsseldorf, Frankfurt / Main, Hamburg, Köln, München und Stuttgart. Our goal is to create and convey knowledge relevant for management, which in turn leads to better decisions in marketing and transparent economic consequences. Within the selection process each applicant receives an individual score that consists of the following criteria: The above criteria are used to determine a score for each candidate. The distribution of the points can be seen in this PDF-file and in the admission regulations. Media and Marketing Management (B.A.) Marketing degrees teach students to promote and sell products or services to target customers. Lecture notes. of this at least 48 ECTS credits in Business Administration, of this at least 18 ECTS credits in Economics, At least 15 ECTS credits in Statistics and/or Mathematics (methodological expertise only, no user expertise). Understanding Authenticity in TV Advertising,” Journal of Marketing, 83 (1), 24–50. For bachelor students, the Marketing Area offers the following courses: Base Module Marketing; Major Marketing; Major Trade Fair Management; Bachelor Seminars; Further information about the bachelor degree program at the Faculty of Management, Economics, and Social Sciences at the University of Cologne is provides by the Wiso Student Service. Date Rating. The module Elective Area covers advanced courses with 12 credit points in total. In traditional outbound marketing, a company solicits buyers for its products or services through aggressive ('hard') sales and advertising. January 2017, changed: 19. Edeling, Alexander, and Alexander Himme (2018), “When Does Market Share Matter? Many of the visiting lecturers are professionals and managers who bring important industry experience to the programmes, resulting in sector-specific, up-to-date programme content for our students. year. seminars or practical courses) are creditable. In general, the courses are from topics in Natural Sciences. Lobschat, Lara, Ernst C. Osinga, and Werner J. Reinartz (2017), “What Happens Online Stays Online? With the double master's degree in Major Marketing, you can earn a degree from Aalto University or the Indian Institute of Management Ahmedabad parallel to your studies in Cologne. Where to study Marketing Management? Welcome to Studium Sofia. The English-language Digital Management (M.A.) Campus: Cologne. A sound knowledge of marketing concepts and methods is crucial for economics students and an indispensable part of any good manager's toolset. Welcome to Studium Sofia. Bruce, Norris I., Maren Becker, and Werner Reinartz (2020), “Communicating Brands in Television Advertising,” Journal of Marketing Research, 57 (2), 236–256. 5Rules5Hacks - Geschäftskonzepte kurz & knapp 798,357 views 11:40 Welcome to Studium Sofia. The admission requirements must be fulfilled until the application deadline: At least 78 ECTS credits in the field of  Business Administration and Economics. We wish her all the best and much success in her new position. Sport Management is a highly research oriented degree program emphasizing an international perspective. Bruno, Hernán A., Javier Cebollada, and Pradeep K. Chintagunta (2018), “Targeting Mr. or Mrs. Smith: Modeling and Leveraging Intrahousehold Heterogeneity in Brand Choice Behavior,” Marketing Science, 37 (4), 631–648. Inbound Marketing, also known as 'permission marketing' or 'content marketing,' is the newest marketing strategy that has arisen with the growth of the internet and social media. study program in Cologne will provide you with expertise in the digital change processes within companies and organizations. Beratungsangebote, Berücksichtigung in den jeweiligen Studien- und Prüfungsordnungen, … Top marketeers learn how to conduct thorough market research and identify new trends or ideas that grow sales or enhance product distribution. Current changes with regard to the Corona Pandemic are summarised here. University; Technische Hochschule Köln; Marketing I; Add to My Courses. So, with us, you can invest in an excellent education - and your future - without paying a fortune. Experience Marketing & Design; Consumer Behaviour in Tourism & Events; Scientific Research Methods and Thesis. November 2020. Faculty This ensures that the programmes reflect the real world and that they thus combine the practice and the theory, whilst also promoting knowledge-sharing between companies and you, the student. Segment-Specific Online and Offline Effects of Banner Advertisements,” Journal of Marketing Research, 54 (6), 901–913. We offer a wide training programme in Cologne, with scientific methods and practical relevance combined troughout. NC: 2,0 bis 3,0 / WS: 8 WS mit 2,5 NC bis 8 WS mit 3,6 NC / intern: 2,7 NC mit 2 WS bis 3,1 NC Mögliche Kombinationen der Fächer untereinander beachten ( hier nicht dargestellt) / “-” = Fach wird nicht angeboten / Die Werte beziehen sich auf das letzte Wintersemester 2011/2012 bzw. We offer a wide training programme in Cologne, with scientific methods and practical relevance combined troughout. Without waiting time and NC in Sofia or Varna study Study in the English language. Klein, Kristina, Franziska Völckner, Hernán A. Bruno, Henrik Sattler, and Pascal Bruno (2019), “Brand Positioning Based on Brand Image–Country Image Fit,” Marketing Science, 38 (3), 516–538. TOP 10 BESTBEZAHLTE JOBS - Das sind die bestbezahlten Berufe mit Ausbildung & Studium - Duration: 11:40. Click here to get to the Marketing Area Report 2019, Faculty of Management, Economics and Social Sciences, "ZMM" (Center for Brand Management and Marketing), Wirtschafts- und Sozialwissenschaftliche Fakultät, Mathematisch-Naturwissenschaftliche Fakultät. Medienwirtschaft in einem multidisziplinären Studium - zur Erlangung einer breiten Medien-, Marketing- und Führungskompetenz. The following documents are required: If you have any questions, please contact the WiSo Student Service Point. Note: please use tab key to jump to the menu items. We would like to show you a description here but the site won’t allow us. Local NC (Special selection) Rechtspsychologie [Legal Psychology] Graduate program / Single Subject: Local NC (Special selection) Postgraduate Master‘s degree (fee required) leading to the academic degree “Master of Science”. We are dedicated to the current challenges of marketing with focus on the requirements that arise in an increasingly service-oriented society. This includes the "semester ticket" for public transportation throughout Cologne's home state of North Rhine- Westphalia. The skills acquired in the Marketing degree programme prepare you as a graduate for future management tasks and leadership positions in manufacturing and trading companies in the field of marketing and sales. Marketing professionals tend to have a wide variety of job duties. Diese Seite auf Deutsch ansehen. This degree course scheme is a full time study program.In the first year the program is organized in blocks of full day courses (subject modules) which run from October to February and from April to July and flexible time-blocks for self-study and self-organized modules.The second year is self-organized and full time. The submission of the test is not mandatory, but highly recommended. Created: 11. As the University of Cologne is state-funded, there are no tuition fees, just biannual "semester contribution" of slightly more than 250 euros. Documents Group New feature; Students . Students who did not obtain their bachelor’s degree in Germany have to apply additionally via uni-assist. Es besteht ebenfalls die Möglichkeit, mit einem Meister Abschluss, einer Qualifikation als Staatlich geprüfter Techniker oder Betriebswirt eine Zusage von den Hochschulen zu erhalten. So bieten alle Abteilungen Möglichkeiten an, die ein Studium mit Familienaufgaben erleichtern können. 12. Main Navigation. We look forward to receiving your application! Study Baccalaureate / Bachelor of Media and Marketing Management in Köln - Germany in German for 6 semesters at Rhine Fachhochschule of Cologne Chae, Inyoung, Hernán A. Bruno, and Fred M. Feinberg (2019), “Wearout or Weariness? (2016), “Crafting a JMR Manuscript,” Journal of Marketing Research, 53 (1), 139–141. Medical education in Bulgaria 2018 / 2019. Centrally located in the MediaPark, our Cologne campus offers a cosmopolitan atmosphere where you’ll study alongside a large contingent of international students. Dazu gehören z.B. Demand is high in all industry sectors for well-trained specialists who can take on this essential management role. Hauptstraße 119 a, Köln, Deutschland . Welcome to the Marketing Area We are dedicated to the current challenges of marketing with focus on the requirements that arise in an increasingly service-oriented society. Therefore the objectives are to establish a sound expertise based on current research problems and to develop a scientific basis for decision-making in international sport management. This degree course scheme is a full time study program.In the first year the program is organized in blocks of full day courses (subject modules) which run from October to February and from April to July and flexible time-blocks for self-study and self-organized modules.The second year is self-organized and full time. Stäbler, Samuel, and Marc Fischer (2020), “When Does Corporate Social Irresponsibility Become News? Reinartz, Werner J. Dann empfiehlt Dir die Rheinische Fachhochschule Köln ihren 6-semestrigen Bachelor Studiengang Media and Marketing Management (B.A.). Book related documents . On December 1st, Jun.-Prof. Dr. Monika Imschloß has been appointed W2/W3 Professor of Marketing at Leuphana University Lüneburg. Prepare a curriculum vitae (CV, in English). 1. October 2020. Without waiting time and NC in Sofia or Varna study Study in the English language. Business Administration widens your knowledge gained in your bachelor studies, giving you advanced and makes you an expertise in you chosen field respective area. As a student of the WiSo Faculty, you gain from an approach that is based on theory and methods, combining both research and teaching with practical elements. Edeling, Alexander, and Marc Fischer (2016), “Marketing's Impact on Firm Value: Generalizations from a Meta-Analysis,” Journal of Marketing Research, 53 (4), 515–534. Marketing kann in insgesamt 77 Städten studiert werden, u.a. Fischer, Marc, Hyun S. Shin, and Dominique M. Hanssens (2016), “Brand Performance Volatility from Marketing Spending,” Management Science, 62 (1), 197–215. All current information will be available at the end of January 2021 at the latest. The marketing major also has excellent ties with numeros companies, economic research institutes and consultancies. July 2015, changed: 29. Please Note. International Business (Bachelor's program) Our Bachelor's program in International Business prepares students to meet global challenges. Our goal is to create and convey knowledge relevant for management, which in turn leads to better decisions in marketing and transparent economic consequences. Authenticated documents required for the Master's online application portal by the WiSo Faculty: If you are interested in the Double Master's Programme in Business Administration, please check the additional application documents. Als familiengerechte Hochschule sorgt die KatHO NRW für Rahmenbedingungen, in denen Kindererziehung und Pflege von Angehörigen mit Studium und Beruf zu vereinbaren sind. IB-Bachelor@f04.th-koeln.de; Campus Südstadt, Claudiusstraße 1, 50678 Cologne Room B1.61E . New Empirical Generalizations from a Meta-Analysis of the Market Share-Performance Relationship,” Journal of Marketing, 82 (3), 1–24. Please click on the picture above to get detailed information about the admission procedure, admission deadlines and required documents! Faculty of Management, Economics and Social Sciences, Information of the WiSo Faculty Library Service regarding COVID19, Business Education and Economic Spaces (BEES), Master programmes scheduled for discontinuation, The WiSo Faculty Dean’s List – the award for excellent students, Application Procedure for Master's Programmes, Studies Examination Regulations 2007/2008, ERSP - Ex­cel­lent Re­se­arch Sup­port Pro­gram, Research Institute for Vocational Education and Training in the Crafts Sector, Institute for Bank Management and Banking Law, Cologne Graduate School in Management, Economics and Social Sciences (CGS), Practical Orientation of our Study Programmes, Research transfer, start-up and innovation, Lifelong learning and scientific further education, "Niemals geht man so ganz" – Die Examensfeier der WiSo-Fakultät, Career Service of the Faculty of Management, Economics and Social Sciences, Ranking overview of the University of Cologne, [This content is not available in "Englisch" yet] WiSo IT-ServicesEntwurf, German (C1) and English (B2) language skills, specifications on the allocation of courses to the subject areas, Faculty of Mathematics and Natural Sciences, German Rectors' Conference Audit Internationalization, German Rectors' Conference Communication Prize. Generally, they are responsible for, but not limited to, negotiating contracts, advertising media or products, designing marketing strategies, organising market research studies, analysing data and managing the marketing team. Evidence from More than 1,000 Brand Transgressions Across Five Countries,” Journal of Marketing, 84 (3), 46–67. Studying 01124 Marketing at Universität zu Köln? Accounting and Taxation and Supply Chain Management: Corporate Development, Finance and Marketing: Gain in-depth knowledge of customer management, brand management and market research, Explore methods and instruments used in market-oriented corporate management, Analyse current management issues and challenges regarding consumer behaviour and technological developments, Meet potential employers during the programme in courses and career events like the WiSo jobfair, Take the next step in your career in a leading position in a manufacturing or commercial enterprise, Grade earned in the preceding Bachelor’s degree [68-34 points], Information on the application process and deadlines can be found on the. 3 Pages: 12 year: 2014/2015.